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Free Webinar on Increasing Response and Conversion - Wednesday June 23 2010

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  • Free Webinar on Increasing Response and Conversion - Wednesday June 23 2010

    Hello GUA members!

    Kodak would like to invite you to the next free Kodak MarketMover MSP Solutions webinar!

    Kodak's Increasing Response and Conversion with Marketing Sciences webinar will take place on Wednesday, June 23 at 1:00 pm EST. Al Kennickell of The Kennickell Group and Serge Grichmanoff of Kodak will share how they have used advanced data analytics to hone their lists and drive up response rates. They will review a case study that utilized geocoded data and predictive model framework and leveraged the content through print, email and web technologies.

    So what's it all about?
    You've had a reasonably successful campaign that you've executed in the past, but how do you transfer that success into a completely new campaign? By leveraging marketing sciences and predictive modeling techniques that will help ensure that all your marketing campaigns will be a smashing success.

    * Learn data mining techniques that illustrate and report success across your campaigns
    · Apply predictive modeling techniques to your customer files to ensure your next campaign achieves its sales target
    · Define your best marketing groups and refine your marketing lists so they are as targeted as possible
    · Gain an understanding on how to leverage your marketing message across all communication channels in a simple and seamless way

    To register and for more information on the Kodak MarketMover Webinar series including an archive of past recordings go here:

    Any questions, please let me know!

    Amanda - GUA Admin
    Liana Kyper
    Eastman Kodak Company
    343 State Street
    Rochester, NY 14650